Blog - John Bohan
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Breakthrough in Movie Marketing Via Paid Social Media

NEW RESEARCH PUTS TRADITIONAL MOVIE & TV MARKETING IN QUESTION Socialtyze partnered with Facebook to understand optimal frequency levels to drive movie ticket sales and we found some incredibly surprising results.  We then combined this Facebook survey data with movie ticket purchases on Fandango based on frequency and...

Influencer Marketing: Your 2017 Attack Plan

What are the five biggest challenges in influencer marketing this year and how do we solve them? That was the question that Mark Karlan, director of digital marketing for Prestige Brands, and I were tasked to solve at the iMedia Brand Summit last week in Amelia...

10 Things You Need to Know About Influencer Marketing for 2017

No matter where you’re at in your own influencer marketing strategy – whether you’re deciding to finally dip your toes in, or you have already run campaigns of your own – click to download for more information on the top 10 issues facing the influencer...

Influencer Marketing Is A Content And Distribution Two-For-One

  As 2017 approaches, keep an eye on brands tapping micro- and mid-tier-influencers to create real, meaningful brand content at a massive scale. Influencer marketing has long been considered “content marketing,” but for some reason, it’s still being forced into a box fit for media and...

Creating Video Ads People Actually WANT to Watch

One of the biggest challenges in marketing today is creating video ads that people actually want to watch. Busting through the social media clutter to grab someone’s attention (and HOLD it) requires a lot of creativity, careful planning and cultural dexterity. Using our recent work...

Celebrity Influencers: What You Need to Know

So you're launching an Influencer Marketing campaign. Fantastic! Now for the first, and most crucial, question: what type of influencers are right for your program? Celebrity? Mid-Tier? Micro? A mix? It's a make or break decision, that really depends on your goals. Here we lay out...

Snapchat v. Instagram: The Battle Begins

It’s been a few weeks since Instagram rolled out its Snapchat doppelganger, Instagram Stories, and the Internet is still in fevered hysterics over the implications for each respective platform. Today Socialtyze CEO John Bohan takes a moment to analyze what these developments mean for marketers...

There’s Nothing Micro About The Power Of Micro-Influencers

Influencer marketing has become a mainstay topic in the C-Suite and is showing no signs of disappearing. In the last year alone, the burning question on every marketer’s mind has quickly evolved from, “Should we?” to “How do we?” Now that the value of having an...

John Bohan’s Top Ten Ways Market Your Brand on Snapchat

As a follow up to our recent blog and video on the Ten Top Reasons Why Brands Should Embrace Snapchat Now!, we are providing some best practices below on how you can use this platform to market your brand. Among the many things I love about...

Top Ten Reasons Why Brands Need to Embrace Snapchat Now

Snapchat is booming and smart brands are embracing it in a big way right now. With a current valuation of $16 billion, we expect that it will continue to grow as more and more users and advertisers begin using the platform. Snapchat caters largely to...