Blog - John Bohan
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Another Facebook Algorithm Change: How Should Brands React?

Facebook announced this past Thursday that it is making yet another algorithm change to favor posts from friends and family over public posts from businesses, brands and media. Zuckerberg said that this decision is based on Facebook’s overall goal of creating more meaningful connections between...

Top Brands Share Secrets to Successful Influencer Marketing

Influencer marketing has become one of the most powerful tools in marketing and many of the world’s biggest brands are finding unique ways to strategize around this new channel and navigate its integration into the broader marketing mix. In this Videonomics series, I talk to...

Breakthrough in Movie Marketing Via Paid Social Media

NEW RESEARCH PUTS TRADITIONAL MOVIE & TV MARKETING IN QUESTION Socialtyze partnered with Facebook to understand optimal frequency levels to drive movie ticket sales and we found some incredibly surprising results.  We then combined this Facebook survey data with movie ticket purchases on Fandango based on frequency and...

Influencer Marketing: Your 2017 Attack Plan

What are the five biggest challenges in influencer marketing this year and how do we solve them? That was the question that Mark Karlan, director of digital marketing for Prestige Brands, and I were tasked to solve at the iMedia Brand Summit last week in Amelia...

10 Things You Need to Know About Influencer Marketing for 2017

No matter where you’re at in your own influencer marketing strategy – whether you’re deciding to finally dip your toes in, or you have already run campaigns of your own – click to download for more information on the top 10 issues facing the influencer...

Influencer Marketing Is A Content And Distribution Two-For-One

  As 2017 approaches, keep an eye on brands tapping micro- and mid-tier-influencers to create real, meaningful brand content at a massive scale. Influencer marketing has long been considered “content marketing,” but for some reason, it’s still being forced into a box fit for media and...

Creating Video Ads People Actually WANT to Watch

One of the biggest challenges in marketing today is creating video ads that people actually want to watch. Busting through the social media clutter to grab someone’s attention (and HOLD it) requires a lot of creativity, careful planning and cultural dexterity. Using our recent work...

Celebrity Influencers: What You Need to Know

So you're launching an Influencer Marketing campaign. Fantastic! Now for the first, and most crucial, question: what type of influencers are right for your program? Celebrity? Mid-Tier? Micro? A mix? It's a make or break decision, that really depends on your goals. Here we lay out...