Blog - John Bohan
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BAM Connection & Socialtyze Awarded Gold in the Graphis Competition

We are thrilled to collaborate with our partner and Brooklyn-based creative agency, The BAM Connection on Redemption Whiskey’s recent award-winning campaign. Redemption’s “Rye Wit” series was awarded Gold in the Graphis Competition, which recognizes the world’s most significant and influential works from the greatest talent...

Instagram Is Testing The Removal of Likes

As of this week, Instagram has started to test the removal of Likes on a small percentage of accounts in the U.S.  To find our point of view continue reading below and click here for our July blog post. Overall, we think this is a good thing.  There...

What Does It Mean To Be A Facebook Preferred Marketing Partner?

Socialtyze was named a Facebook Preferred Marketing Partner earlier this year. Many of our clients have asked us what this partnership provides and how they can benefit.  So, we created the following infographic that provides more details. Let us know if we can tell you...

Socialtyze Taps IBM Watson To Run Timely Ads Around Weather Patterns

Weather Patterns Trigger Consumer Purchase Behavior We all know that weather impacts the way we feel and the way we act.  Rain keeps us indoors, can affect our mood and change what we do.  We also feel and act quite differently on beautiful sunny days. Did you know...

Socialtyze Names 30 Year Industry Vet Iain Douglas As New Chief Strategy Officer

Douglas Has Helmed Marketing Strategy for Procter & Gamble, E&J Gallo, VF Corporation and Deutsch Family Wine and Spirits    Socialtyze - a leading full-service social media agency specializing in brand strategy, content creation, paid & organic social and influencer marketing - has tapped 30 year marketing...

Will Instagram’s Ban on Likes Be Good for Business?

Instagram is running tests to remove the public viewing of Likes in Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand. While these are just tests, the speculation is that Instagram and possibly Facebook will remove “Likes” all together as a public metric. In these...

How People-First-Marketing Builds Brands

What Nike, Red Bull & Redemption Whiskey Have in Common “The second I left the lip, I knew I was breaking bones. I knew my life would change forever.  It was just a matter of which bones do I break,” said Grant Korgan as he recounted the...

Another Facebook Algorithm Change: How Should Brands React?

Facebook announced this past Thursday that it is making yet another algorithm change to favor posts from friends and family over public posts from businesses, brands and media. Zuckerberg said that this decision is based on Facebook’s overall goal of creating more meaningful connections between...