Blog - John Bohan
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Socialtyze Taps IBM Watson To Run Timely Ads Around Weather Patterns

Weather Patterns Trigger Consumer Purchase Behavior We all know that weather impacts the way we feel and the way we act.  Rain keeps us indoors, can affect our mood and change what we do.  We also feel and act quite differently on beautiful sunny days. Did you know...

Socialtyze Names 30 Year Industry Vet Iain Douglas As New Chief Strategy Officer

Douglas Has Helmed Marketing Strategy for Procter & Gamble, E&J Gallo, VF Corporation and Deutsch Family Wine and Spirits    Socialtyze - a leading full-service social media agency specializing in brand strategy, content creation, paid & organic social and influencer marketing - has tapped 30 year marketing...

Will Instagram’s Ban on Likes Be Good for Business?

Instagram is running tests to remove the public viewing of Likes in Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand. While these are just tests, the speculation is that Instagram and possibly Facebook will remove “Likes” all together as a public metric. In these...

How People-First-Marketing Builds Brands

What Nike, Red Bull & Redemption Whiskey Have in Common “The second I left the lip, I knew I was breaking bones. I knew my life would change forever.  It was just a matter of which bones do I break,” said Grant Korgan as he recounted the...

Another Facebook Algorithm Change: How Should Brands React?

Facebook announced this past Thursday that it is making yet another algorithm change to favor posts from friends and family over public posts from businesses, brands and media. Zuckerberg said that this decision is based on Facebook’s overall goal of creating more meaningful connections between...

Top Brands Share Secrets to Successful Influencer Marketing

Influencer marketing has become one of the most powerful tools in marketing and many of the world’s biggest brands are finding unique ways to strategize around this new channel and navigate its integration into the broader marketing mix. In this Videonomics series, I talk to...

Breakthrough in Movie Marketing Via Paid Social Media

NEW RESEARCH PUTS TRADITIONAL MOVIE & TV MARKETING IN QUESTION Socialtyze partnered with Facebook to understand optimal frequency levels to drive movie ticket sales and we found some incredibly surprising results.  We then combined this Facebook survey data with movie ticket purchases on Fandango based on frequency and...