Blog - Page 2 of 5 - John Bohan
464
blog,paged,paged-2,ajax_fade,page_not_loaded,,select-theme-ver-3.7,side_area_uncovered,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Snapchat v. Instagram: The Battle Begins

It’s been a few weeks since Instagram rolled out its Snapchat doppelganger, Instagram Stories, and the Internet is still in fevered hysterics over the implications for each respective platform. Today Socialtyze CEO John Bohan takes a moment to analyze what these developments mean for marketers...

There’s Nothing Micro About The Power Of Micro-Influencers

Influencer marketing has become a mainstay topic in the C-Suite and is showing no signs of disappearing. In the last year alone, the burning question on every marketer’s mind has quickly evolved from, “Should we?” to “How do we?” Now that the value of having an...

John Bohan’s Top Ten Ways Market Your Brand on Snapchat

As a follow up to our recent blog and video on the Ten Top Reasons Why Brands Should Embrace Snapchat Now!, we are providing some best practices below on how you can use this platform to market your brand. Among the many things I love about...

Top Ten Reasons Why Brands Need to Embrace Snapchat Now

Snapchat is booming and smart brands are embracing it in a big way right now. With a current valuation of $16 billion, we expect that it will continue to grow as more and more users and advertisers begin using the platform. Snapchat caters largely to...

John Bohan’s Top Ten Takeaways from SXSW

I am just leaving Austin after spending five days at SXSW, and between the nightlife and all day conference sessions, it’s safe to say I need to sleep for a couple days.   Despite the exhaustion, it was an amazing time, both educationally and socially.  Here...

Storytelling vs. Story Starting: A Tale of Five Million Dollars

Every :30 second Super Bowl commercial you watch this Sunday came with a price tag of five million dollars. The same amount that GoPro will grant in cash prizes this year to its fandom of content creators in the GoPro Awards. The former represents the...

Inside Tip for Higher Organic Reach on Facebook

If a company posts on Facebook without paid media, does anyone ever see it? More and more, we are finding that less and less people do. While this fact remains true, our analysts have discovered an upside to increasing organic reach. Unfortunately, you still need to...

iMedia cover story – The Power of Selfie Marketing

How smart marketers are capitalizing From Pope Francis to Darth Vader, from Obama to Kim Kardashian, everyone seems to be taking selfies. Ellen DeGeneres tallied 33 million views and 2.4 million retweets for her Oscar selfie. Oxford Dictionaries even announced "selfie" as the Word of the Year in...

The Power of Selfie Marketing – Part Two

Missed Part One? Read It Here How powerful is Selfie Marketing and how do you measure it? In today’s cluttered world of advertising, brands need to build ongoing connections with consumers where they engage in branded content.   Paid media is not as effective as it once was. The best...