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John Bohan’s Top Ten Takeaways from SXSW

I am just leaving Austin after spending five days at SXSW, and between the nightlife and all day conference sessions, it’s safe to say I need to sleep for a couple days.   Despite the exhaustion, it was an amazing time, both educationally and socially.  Here...

Storytelling vs. Story Starting: A Tale of Five Million Dollars

Every :30 second Super Bowl commercial you watch this Sunday came with a price tag of five million dollars. The same amount that GoPro will grant in cash prizes this year to its fandom of content creators in the GoPro Awards. The former represents the...

Inside Tip for Higher Organic Reach on Facebook

If a company posts on Facebook without paid media, does anyone ever see it? More and more, we are finding that less and less people do. While this fact remains true, our analysts have discovered an upside to increasing organic reach. Unfortunately, you still need to...

iMedia cover story – The Power of Selfie Marketing

How smart marketers are capitalizing From Pope Francis to Darth Vader, from Obama to Kim Kardashian, everyone seems to be taking selfies. Ellen DeGeneres tallied 33 million views and 2.4 million retweets for her Oscar selfie. Oxford Dictionaries even announced "selfie" as the Word of the Year in...

The Power of Selfie Marketing – Part Two

Missed Part One? Read It Here How powerful is Selfie Marketing and how do you measure it? In today’s cluttered world of advertising, brands need to build ongoing connections with consumers where they engage in branded content.   Paid media is not as effective as it once was. The best...

The Power of Selfie Marketing – Part One

How Smart Marketers are Capitalizing From Pope Francis to Darth Vader, from Obama to Kim Kardashian, everyone seems to be taking selfies. Ellen DeGeneres tallied 33 million views and 2.4 million retweets for her Oscar Selfie. Oxford Dictionaries even announced “Selfie” as the Word of Year in 2013. Whether...

Social Listening: The X-Factor For Cocktail Parties

What if you knew what everybody was talking about before you joined a cocktail party?  In fact, what if you were the topic of conversation in many circles before you arrived?  Some are talking smack and others are singing your praises. You know exactly who...

Why Influencer Marketing is the New Black!

Word of mouth has been around since the beginning of time, but with the proliferation of social media networks and smart phones, brands are struggling to break through the noise and into consumer conversations in meaningful, measurable ways. Today, only 33% of people believe in online...