Breakthrough in Movie Marketing Via Paid Social Media - John Bohan
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Breakthrough in Movie Marketing Via Paid Social Media

NEW RESEARCH PUTS TRADITIONAL MOVIE & TV MARKETING IN QUESTION

Socialtyze partnered with Facebook to understand optimal frequency levels to drive movie ticket sales and we found some incredibly surprising results.  We then combined this Facebook survey data with movie ticket purchases on Fandango based on frequency and targeting groups. The conclusion is a surprising revelation about the timing, frequency, and targeting of ads leading up to a movie release and/or TV premiere.