Celebrity Influencers: What You Need to Know - John Bohan
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Celebrity Influencers: What You Need to Know

So you're launching an Influencer Marketing campaign. Fantastic! Now for the first, and most crucial, question: what type of influencers are right for your program? Celebrity? Mid-Tier? Micro? A mix? It's a make or break decision, that really depends on your goals.

Here we lay out what you need to know when working with celebrity influencers. Watch, and let us know your thoughts.