Creating Video Ads People Actually WANT to Watch - John Bohan
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Creating Video Ads People Actually WANT to Watch

One of the biggest challenges in marketing today is creating video ads that people actually want to watch. Busting through the social media clutter to grab someone’s attention (and HOLD it) requires a lot of creativity, careful planning and cultural dexterity. Using our recent work with Jack in the Box & Coca-Cola as an example, our CEO John has a few tips you should keep in mind when crafting your strategy.